Hi I'm Jon Hoeksma, editor of EHI. I'm a big fan of social media and Health 2.0 and its application and future potential in healthcare. I was lucky enough to judge the Best use of Social Media in Healthcare category in the EHI Awards 2011 - which attracted a wide range of excellent entries.
A lot of the best examples I've come across in UK healthcare are about using mainstream platforms well -- like GP practices having a YouTube channel or GPs doing email consultations.
I'm particularly interested in tools that enable and encourage patients to take control of their health, and have a more immediate relationship with their healthcare professionals.
Hello Joe, thank you for introducing a very relevant and interesting topic.
I agree GP practices are using social and digital media more and more to engage with their patients, and there seem to be a lot of advantages of them doing so. I think the increase in mobile devices or BYOD in the workplace has made it easier for healthcare professionals to maintain an active dialogue with patients.
26% o European doctors own an Ipad and spend 27% o their professional time on the device. This will certainly have security implications and the practice may need to consider tools to manage the growing complexity of delivering services and web access for users.
I am interested to hear examples of how the organisations you work with manage the social media security challenge.
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